HoweJones

HoweJones is a design and manufacturing company with a focus on architectural engineering and the future of residential construction. Our goal is simple and bold; to become an inclusive house construction brand known for our core values, innovation and timeless designs.

The built environment shapes society and impacts all aspects of life on Earth. Its ecological footprint and influence on human wellbeing is substantial. It relates to our homes, our places of work and our public spaces. It’s where the majority of humans exist. HoweJones champions positive change within the built environment.

Our core values represent our focus and what we perceive to be important; Environmental and Human wellbeing.
We believe positive change is achieved through creative engineering solutions and aligning commercial ambitions to stakeholders who shape the construction industry and global economy. Our technology aims to better this world and humanity.

Balancing art, technology and a symbiotic relationship with mankind is how we view modernity. The built environment reflects this humble ideal but we see room for improvement. Home is a necessity for all, yet it remains elusive for many globally in 2025. We believe in solutions and the power of design. Modernity in design.

  • 1
    Establish a global brand within the residential construction market through innovation and disruptive technologies. Inspire change.
  • 2
    Showcase, evolve and deliver new architectural styles of dwellings as constructed/ assembled with our in-house structural platform system, VPAC.
  • 3
    Adhere to the core values without compromise and focus on balancing the short and long-term environmental & social impacts.
  • 4
    Embed Preemptive Environmental Analysis (PEA) within all projects to help identify and mitigate potential long term environmental and societal impacts as pertaining to housing development and mass migration.
  • 5
    Collaborate and share our technology to better mankind and achieve new frontiers.
From our inception we have sought to provide housing-solutions throughout all economic and social constructs as characterised into three distinct markets; The Developed, The Developing and the Displaced. We strive to ensure any new technology is deployable within the context of these markets and aim to develop a globally scalable and adaptable product for all.
MMC (modern methods of construction) refers to the efficacy of construction processes, specifically; off-site manufacturing techniques, distribution and assembly. A complex set of ideals that, when correctly aligned, can achieve economies of scale through increased output and lower production costs.

At HoweJones we see and do things differently. Our approach, whilst embracing a MMC philosophy, focuses more on our core values and a desire to innovate, create and improve the construction industry as a whole.

We align company centric technical and commercial briefs to our three R&D focused departments. A trichotomy of necessary expertise and experience to deliver market disruptive technologies and products under the VPAC (Versatile Prefabricated Architectural Construction) brand.

Advocating strategic partnerships and a vibrant R&D culture is paramount to our commercial success and longevity. To instil our vision and provide context to prospective third parties we authored two technical white papers that outline our Design philosophy and the Economic and Strategic vision. Titled as; Al-Sumūt and Tŷ Twenty-One, the former provides context on our theory of architectural design and the latter offers a detailed economic road map for market entry, growth and brand recognition.

Integrating an internal culture of Design (Al-Sumūt), Economics and Strategy (Tŷ Twenty-One) and Engineering and Manufacturing (VPAC) is what differentiates us from the rest. We are greater than the sum of our parts.

The built environment shapes society and impacts all aspects of life on Earth. Its ecological footprint and influence on human wellbeing is substantial. It relates to our homes, our places of work and our public spaces. It’s where the majority of humans exist. HoweJones champions positive change within the built environment.

Our core values represent our focus and what we perceive to be important; Environmental and Human wellbeing.
We believe positive change is achieved through creative engineering solutions and aligning commercial ambitions to stakeholders who shape the construction industry and global economy. Our technology aims to better this world and humanity.

Balancing art, technology and a symbiotic relationship with mankind is how we view modernity. The built environment reflects this humble ideal but we see room for improvement. Home is a necessity for all, yet it remains elusive for many globally in 2025. We believe in solutions and the power of design. Modernity in design.

  • 1
    Establish a global brand within the residential construction market through innovation and disruptive technologies. Inspire change.
  • 2
    Showcase, evolve and deliver new architectural styles of dwellings as constructed/ assembled with our in-house structural platform system, VPAC.
  • 3
    Adhere to the core values without compromise and focus on balancing the short and long-term environmental & social impacts.
  • 4
    Embed Preemptive Environmental Analysis (PEA) within all projects to help identify and mitigate potential long term environmental and societal impacts as pertaining to housing development and mass migration.
  • 5
    Collaborate and share our technology to better mankind and achieve new frontiers.

From our inception we have sought to provide housing-solutions throughout all economic and social constructs as characterised into three distinct markets; The Developed, The Developing and the Displaced. We strive to ensure any new technology is deployable within the context of these markets and aim to develop a globally scalable and adaptable product for all.

MMC (modern methods of construction) refers to the efficacy of construction processes, specifically; off-site manufacturing techniques, distribution and assembly. A complex set of ideals that, when correctly aligned, can achieve economies of scale through increased output and lower production costs.

At HoweJones we see and do things differently. Our approach, whilst embracing a MMC philosophy, focuses more on our core values and a desire to innovate, create and improve the construction industry as a whole.

We align company centric technical and commercial briefs to our three R&D focused departments. A trichotomy of necessary expertise and experience to deliver market disruptive technologies and products under the VPAC (Versatile Prefabricated Architectural Construction) brand.

Advocating strategic partnerships and a vibrant R&D culture is paramount to our commercial success and longevity. To instil our vision and provide context to prospective third parties we authored two technical white papers that outline our Design philosophy and the Economic and Strategic vision. Titled as; Al-Sumūt and Tŷ Twenty-One, the former provides context on our theory of architectural design and the latter offers a detailed economic road map for market entry, growth and brand recognition.

Integrating an internal culture of Design (Al-Sumūt), Economics and Strategy (Tŷ Twenty-One) and Engineering and Manufacturing (VPAC) is what differentiates us from the rest. We are greater than the sum of our parts.

Al-Sumūt Theory

A Treatise on the inherent efficiencies of architectural-specific geometry in relation to seasonal solar exposure when considering the effects on internal heating & cooling.

Al-Sumūt ( السموت ) theory is inspired by discoveries in astronomy during the medieval Arabic period where early scholars mastered an understanding of the Sun’s solar effect upon the Earth relative to the seasons and latitude position. Their ingenuity and tenacity helped develop Astrolabe technology to accurately monitor and predict the Sun’s vertical angle of elevation (Samt al-raʾs/Zenith) relative to the horizontal angle (Al-Sumūt/Azimuth). Exploiting this knowledge was transformative to civilisation through advancements in agriculture, navigation, trade and culture.

Since 2004 we have developed a concept house-design to utilise the effects of solar gains. Such thesis is not new in the industry and the widely practiced Passive-House standards are testament to the “integrated efficiencies” school of thought. However, we believe the increased build costs associated with passive-house undermines industry uptake of efficient buildings, particularly in developing economies.

Our research suggests further gains in performance can be achieved through nuanced design of a building’s geometrical shape in context to the site layout. As such, we propose a new style of adaptable building(s) and site layout design is fundamental to optimising energy performance and occupant comfort when compared to existing housing stock, passive or not.

Aligning proposed architectural concepts with our VPAC system whilst substantiating theoretical energy performance (thermal modelling software) against physical buildings is fundamental to our thesis. Monitoring and analysis of cumulative energy-usage data underpins the Al-Sumūt criteria of; architectural design, site layout techniques, integrated systems & analysis (SMART), occupant wellbeing measures, building performance and market adaptability. As such, the Al-Sumūt theory will remain a dynamic function of our business model as markets and society evolve and new technologies emerge.

Simply, we envisage a world where avant-garde and functional structures pervade the built environment.

VPAC

Versatile Prefabricated Architectural Construction

VPAC is the engine of HoweJones. It’s our technical product manifested in structural wall panels and floor cassettes. A component based system that optimises prefabricated manufacturing techniques, logistics and assembly. Forged from our core values and commercial experience, we believe VPAC showcases architectural engineering at its best.

VPAC’s ambition as a disruptive technology in construction is focused on our ability to innovate and deliver an agile and de-centralised manufacturing process. We believe that utilising primary and secondary structural elements allows for a more versatile design solution that’s better aligned to off-site manufacturing techniques and on-site assembly. VPAC embodies the necessary design, functionality and material science to redefine house-building as a component led solution supported by third-party technologies, semi-autonomous robotics and manufacturing partnerships. Our ethos of collaboration is vitally important to product success and the role of strategic partnerships cannot be overstated.

Technical aspirations and aesthetic vision drives our appetite for innovation and the need to deliver a scalable and adaptable housing system to suit all markets. It’s what differentiates us and focuses the team on product and brand success. VPAC is a new frontier and opportunity within the MMC sector.

Tŷ Twenty-One

A Treatise on the economic and strategic fundamentals of; capital investment, market growth, regulations, macro & micro economic influences, supply and value chain alignment, R&D integration and risk management as pertaining to alternative and disruptive technologies within the established parameters of the UK construction industry.

Tŷ Twenty-One is inspired by the Welsh cultural movement Tŷ Unnos (‘The one night house’). Prevalent until the 19th Century, it was an effective way of building community homes. If a home could be constructed within 24hrs it was deemed a legal settlement under ancient bi-laws. Such achievements required a community wide effort. Fast forward to 2025, the UK construction process is a mass centric eco-system of human processes, design codes, regulations, high capital investment, low risk ventures constructed upon a myriad of interfaces and details as aligned to numerous professions, bespoke design, proprietary systems and international supply chains. The construction industry is deeply established, highly complex and the backbone of our economy.

Optimising off-site technologies remains a prevalent focus within the industry. Notwithstanding the cross-party political support and large sums of public and private capital, the high failure rate of MMC (methods of modern of construction) ventures is testament to the inherent complexities and challenges faced by disruptive technologies at this scale. An undeniable hurdle for attracting adequate capital investment for new ventures.

Tŷ Twenty-One seeks to address these concerns by communicating our own model of investment and market entry. We believe the correct design (PMF), systems, rigorous financial analysis, strategic partnerships and visionary leadership can unlock the MMC potential on a global scale.

At its core Tŷ Twenty-One proposes a business & management framework to chart the highly political and risk-averse construction industry. It provides economic and strategic insights into the nuances of house building, land development, partnerships, how to navigate market entry, brand establishment and growth through innovative and disruptive technologies. An essential tool for achieving MMC.